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delivering the future of growth

we are hands-on investors who partner with leading consumer businesses to modernize their revenue-generation capabilities

highly aligned partners

successful transformational change requires buy-in and alignment with the owners and operators with everyone having skin in the game

to create this alignment we:
  • invest meaningful capital as a minority owner: our success is 100% the result of successful outcomes for our partners
  • focus our efforts on select opportunities: we only invest where we can dramatically impact our partner’s capabilities and deliver outsized outcomes
  • support existing owners and management teams: we want to back existing winners and help them extend their success

obsessed with data

with 100+ years of experience in data-driven growth, developed alongside market leaders such as Samsung, Sprint, Starbucks, and United Airlines

we believe:
  • 1st-party data will be the key differentiator for sustained enterprise success in the future
  • successfully combining technology with human capital is a significant barrier to the adoption of advanced growth strategies built around data
  • there is a massive and sustainable value-creation opportunity for leading adopters of data-enabled revenue automation strategies

we deliver results by building systems and processes that leverage 1st-party data to optimize and automate revenue growth

maximize returns on
marketing investment

integrate & standardize data sources, conduct rapid experiments, and build systems to optimize reach, frequency, and conversion to improve marketing ROI

drive customer
engagement & spend

apply multi-faceted personalization across customer touchpoints to engage customers more deeply, instantiate new valuable behaviors, and grow CLV

automate marketing
processes

reimagine & optimize business processes by applying cutting-edge AI tools and software to increase the accuracy and fidelity of execution by >100x