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pioneers in data-driven marketing & technology development, we have created significant value for our partners as both founders and investors

Peter Kim

Pete was the Founding CEO of MightyHive, a global marketing services firm that now operates as part of S4 Capital (LON:SFOR). Previously, he served in leadership roles at both Google & Yahoo!, Pete holds an engineering degree from UC Berkeley & an MBA from The Wharton School.

Mark Pinho

Mark has 24 years’ experience as an investor across multiple industries & products. Previously, he was an investment partner with Oak Hill Capital Partners & Soros Fund Management. Mark holds a BS in Commerce from the McIntire School at the University of Virginia & an MBA from The Wharton School.

Christian Selchau-Hansen

Christian was the Founder and CEO of, an AI SAAS firm acquired by BCG. Previously, he was a Managing Director at BCG Digital Ventures & held leadership roles at Square and Zynga. He holds two patents, an engineering degree from Rice University & an MBA with honors from The Wharton School.
MightyHive (now Media.Monks) is a leading data and digital media consultancy that helps marketers take control. MightyHive delivers sustained results from the ground up through advisory for business transformation, privacy-first data strategy, and digital media services.
MightyHive is trusted by brands like Ace, Bayer, BMO, Everlane, Lavazza, Mercari, Mondelēz, OpenTable, Renault, SoFi, Sony, Sephora, STIHL, Sprint/T-Mobile, and Yamaha.
over his career, Mark has managed $2.7b of investments across more than 60 deals spanning the consumer, TMT, services, education, and commodities sectors. he has been actively involved in all aspects of his investments as both an owner and operator and has invested across multiple asset classes including growth, buyout, venture, distressed, and infrastructure. used AI & machine learning to enable some of the top companies in the world, including Starbucks and United Airlines, to connect with their customers through personalized and gamified offers delivering billions of dollars of additional revenue. With Formation’s patented AI platform, marketers connected to their customers as individuals, building and strengthening each customer relationship and CLV over time.